Associations.

Every person has their own perspective while observing, thinking of or reflecting about a specific word or color. During fight, words or colors can sometimes create even more fight because it may facilitate specific behavior, e.g., where people start to claim.

That’s the origin of these videos: To be able to use every color and every word regardless in how some people start to claim this. Words and colors have so many meanings in many different contexts. Colors, such as ‘black’, ‘blue’ and ‘brown’ are often much more than what may pop up at first.